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Shark Month Campaign - Teasers & Generics

Discovery Colombia wanted to change their long-established tone for its Shark Month campaign. So we decide to “humanize” a shark, specifically one that is tired of everybody fearing his kind and he decides to come on land to demonstrate that sharks are fun and friendly.

The campaign was shot in Miami and Bogota. It featured an original song co-written and performed by the famous Colombian band “Systema Solar” specifically for our party loving shark.

The results were better than we expected, Shark Month significantly increased its ratings and the campaign went viral in Colombia where the shark made special appearances in malls, parks, and even on radio.

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Branding - “Mother’s Day” Home & Health

Discovery Home & Health is a lifestyle channel targeted to women.

To celebrate Mother’s Day, we teamed up with our friends at Estudio Pararrayos to create a fun and original song that shows what mothers really want on their special day.

We also shot a “home-made” video to recreate the lyrics of the song. The goal was to invite women to download the song from the channel’s Facebook so they could make their personalized video clip and then share it on social media.

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Creative - Espacio de humor producido en Hollywood