zumba | anthem
What is it?
This is the anthem spot for “Strong by Zumba”, a new innovator brand of exercise created by the creators of Zumba.
What did we do?
Our role was the editing of the spot. The challenging part of the editing of this spot was to edit to the specific beat of the music, because it was the only way that we could convey the main attribute and differentiator of the product to the public.