discovery family | psa covid vaccine


What is it?

This is a public service announcement (PSA) created for Discovery Networks to spread the word about the Covid-19 vaccine, and invites the audience to get vaccinated.

What did we do?

For this project we worked from idea to final delivery. We were involved in the creation of the script and look & feel proposal. Later, we worked in a detailed storyboard, character development, design and animation of the spot, as well as its sound design and audio mix.

Who else was involved?

We worked with Discovery US Hispanic’s creative team who gave us 100% freedom for the ideation of the graphic look & feel, character design and animation.

What was the result?

The result is a spot that conveys a message of great significance using a fresh and dynamic visual narration.