telemundo | latino strong

production

What is it?

Latino Strong is a branding spot produced for Telemundo. The spot was created to proudly celebrate the heritage and contributions of Latinos in the United States.

What did we do?

We were in charge of the production and the post-production of the spot.

For the production we worked on: casting, wardrobe, director’s proposal, location rental, art direction among various other things.

For the production we worked on: editing, color correction, sound design and audio mix.

Who else was involved?

Telemundo’s creative & marketing team was involved in the project, and we worked closely with them during the production and post-production process.

What gear did we use?

An intimate spot like this needed a camera that could give us excellent video quality and an awesome dynamic range, that’s why we used one of our favorites: the Alexa camera.

What was the result?

The result is an inspiring and empowering spot that makes us feel proud of our Latino heritage and that highlights the contributions of our people in the United States.