home & health | madres en forma
What is it?
“Madres en forma” is a series of shorts created for Discovery Home & Health to give useful information about exercise and nutrition for recent moms and expectant women.
What did we do?
Our role in this project was the concept creation, executive production, creative & content direction and the On-Air content strategy.
Who else was involved?
The shorts are hosted Erika Boom, a personal trainer specialized in pregnant women. Erika’s involvement was instrumental in the content development of these shorts, because she is an expert on this subject and she works on a daily basis with expectant women and recent moms, so she knows first-hand how these tips can help women during this important stage in their lives.
What was the result?
The shorts premiered on Discovery Home & Health during the “Health” thematic nights and were very well received by the audience and the Channel’s executives.