Script: Telemundo Creative Team
Our role: Production & Post-Production
Directed by: David Navarro

For NBCUniversal’s 2024 Hispanic Heritage Month campaign, we captured the vibrant essence of the Hispanic community through two dynamic days of filming in Miami, working with six talented individuals across indoor and outdoor locations. Shot in both English and Spanish, the campaign aired on Telemundo and across all NBCUniversal networks and channels, celebrating authentic voices and experiences. To elevate the energy and celebratory spirit, we partnered with Chaliwa Music + Sound to create an original soundtrack, blending urban beats with festive rhythms that brought each scene to life. This custom music added a powerful layer of authenticity and excitement, perfectly complementing the director’s vision of spontaneity and raw emotion. Characters shared real, unscripted moments—dancing, laughing, and letting loose—against vibrant urban backdrops that represented Hispanic communities across the U.S., making this campaign a true celebration of heritage and pride.