canal sony | SD craft beer

short content

What is it?

This is a short content video that highlights San Diego’s craft beer culture and its influence on Comic-Con.

What did we do?

Our role in this project was concept development, creative & content direction, scriptwriting, pre-production and field production in San Diego.

Who else was involved?

For this project we were contacted by our friend Alejandra Castillo Madera who proposed to work with us on the content development and production of this short content as part of a series of shorts for Canal Sony’s franchise “Lo Ultimo: Rutas”.

What was the result?

The result is a interesting and funny short that combines in a creative way Comic-Con’s annual event with one of San Diego’s main tourist attractions: its craft beer culture.