nbcuniversal | hispanic heritage month - director’s cut
What is it?
This is the director’s cut of the main spot for a multichannel campaign created by NBCUniversal and Telemundo to celebrate Hispanic Heritage Month and honor role models among the US Hispanic community for the future generations.
What did we do?
We did the production and post-production of the main spots for the campaign.
The production was divided in two main areas: Los Angeles and Miami, and their vicinities. The campaign was shot in four days, and we had an incredible variety of talents participating on the shoot: from the well-known Latin stars Kate Del Castillo and Andrés Cantor to some unfamiliar faces that are an inspiration for the future generations, like Juliana Urtubey who was named “Teacher of the Year” in 2021.
Who else was involved?
This campaign was led by Telemundo’s Creative & Marketing team, who developed the idea and scripts. In addition, since some NBCUniversal’s talent were in different cities due to their shows’ locations (New York and Bogota, among others), the team received the support from their respective shows’ crew to shoot their lines. The crew followed some creative guidelines, allowing for a degree of consistency in the footage despite varying shooting conditions and equipment.
What was the result?
The campaign was broadcasted in all NBCUniversal US networks and had presence in their different social media accounts throughout Hispanic Heritage Month. This is a great example of the importance of showing inspiring representation among our Latin community and how good roles models can make the difference for future generations. We are immensely proud of had been part of such important initiative.